Monday 19 November 2012

Tempting Profits of the Food Franchise Market in India




Food Franchisein India
The number of food chains operating in the country has gone up at a staggering pace in the recent past. Not only the well-known multinational brands but a number of local players have also entered the field and are looking to bite off a big share of the open market that has also expanded in the recent past and the trend is likely to continue in the coming years as well. The variety of franchise opportunities available in the country includes Fast Food, Western, Indian, South Indian and Regional among others. 

Fast food culture is getting the maximum growth and interest of business owners and the same can be observed with the growing number of outlets in various parts of the country. While the growth in the bigger cities is certainly on the higher side, the smaller towns are not too far behind either. The biggest boost is provided by the coming up on Multinational Brands including MacDonald's and KFC Chicken among others. A number of Indian companies are also following the suit. All this simply means a huge number of options for the people to consider and select from when it comes to opting for a food franchise. Some of the popular food franchise options in India include Mumbaiking fast food, Moti Mahal Delux Legendary Culinary, Mr. and Mrs. Idly and Fusion Lounge to name a few. The list is a long one and runs into thousands. 

According to the professionals of the field, while the metropolitans would continue to generate the bulk of revenue when it comes to food franchise business in India, Tire II and Tire III cities has a huge potential and are likely to be the favorable ground for the coming up of new franchisees related to the food industry.
Food industry ranging from Fast Food to coffee shops and even the traditional hotels has become a major component of the modern day's life. While you can never take away the food related temptation from Indians, the fast food and cafĂ© franchise are riding high on the youth wave and why should not they? India is one of the youngest countries in the world when it comes to average age and the situation is not going to chance a bit in the near future as well. With the increase in income levels, people are spending on food more than ever before. While most retail space based outlets were shut down during the recent economic crises, economists around the globe were a little surprised because of the huge profits made by the Indian food industry. 

Urbanization, changing lifestyle and rise of the middle class are the major reasons behind the increase in number of the food based franchise models. The growth and potential is so astonishing that not only the local players are introducing unique Indian menus to attract the taste buds but the international brands have also started introducing new flavors and alternatives at the same time as the international market - A trend that was never seen before. 

The shift to the fast food is mainly because of the odd working hours of the corporate world. The coming up of a number of different national and international companies has provided more disposable income but has robbed them of the time as well. People do not really get time as in the old days to cook at home. Instead, they are more interested in enjoying the time with family and friends and they are also right in a way simply because of the fact that they do not really get enough time for the same. The franchise outlets are opening at every other corner of the cities and can be found in areas including schools malls, office buildings, hospitals and airports to name a few. This makes them a default dining option for most. Consider a situation when you have a flight to catch or are in a hospital for a quick check up and do not really have time to go to home and have home cooked food. Are you prepared to stay empty stomach for long hours? Even if you try, the heavy load of work would not let you do the same. 

The interesting point to understand here is that the traditional food and thalies have not lost the battle in any way. They have carved their own niche and have made great profits in the recent past. Indians love food is an open secret and whenever they get time, they go out with family and dine together. With the coming up of online services and home delivery options, all they need to do is call the franchisee and the food is delivered to their home in a matter of  a few minutes. You can also find a number of international foods like burgers and Pizzas in the desi avatar and taste just to attract more consumers. 

The brands have started acting in the Tier II and Tier II I cities as well and soon would be targeting the rural areas. As per the experts, opting for a food franchise in India is probably the best alternative in case you are looking to invest in business in India. 

Some of the great features related to Indian Food industry that has played a huge role in making it a success include
·         Improved Hygienic Levels
·         No use of colors
·         No compromise on taste
·         Range of options to chose from
·         Traditional servings
·         Affordable budget
·         Something in store for everybody

The latest offerings when it comes to food franchise in India include chats, lassie, ice creams, kababs, tandoori pizzas, sizzlers, vadapavs, panipuries, rolls and shakes among others. 

The great opportunities certainly make the option a lucrative one for the aspiring entrepreneurs. 

As per an estimate, there are over 10 million street vendors in India and each town has its own taste and food preparation style. It is time to bring those taste to the entire nations and with opting of hygienic services and great delivery, any food franchise can be a runaway success.  

2 comments:

  1. India is a most growing country where many businesses are done successfully in the market.The business of food is very booming in India and Food franchising business is a very profitable business.




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  2. Hey!! Thanks. I am looking for Start KFC Franchise In India as I am planning to open my own KFC store in India.

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